It is actually quite easy to target people in China and this can be achieved in the following languages in Adwords Pay Per Click:
- Traditional Chinese
- Simplified Chinese, or
- English
Adwords is great because you can specifically set the ads to run in specific countries and even set specific areas or cities within a country. For a country of China's size, these settings might be even more useful than they would be for other countries. The choice of language really depends on your staff. 
There is little point in advertising in traditional Chinese if you are unable to check replies in this language.
You might also be interested in Trade and Business in South Korea, a country which is one of the biggest traders now in Asia, and where there are many opportunities and also more of an English speaking business area. Learn more about Adwords and China.
9 comments:
I am basd in Plymouth, Devon but would love to one day visit China. It sounds like a fascinating country.
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I was in Seoul last year. What a country.
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Does anyone know the best place to enjoy palaces and culture in China. Is Beijing the best place?
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Just in case you are looking for exhibition stands in China we offer all types of stands and worldwide including China.
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I have been using adwords and targetting China geographically.
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This is a great tip, thanks. I have also started using adwords to target prely chinese customers, and I hadn't realised you could do that, thanks for the tip.
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It's the Chinese Oympics now and this event should certainly open up a lot more business opportunities between China and other countries. Very good.
Watching the Olympics I agree should inspire many people to consider trading to and from China.
Hi
I have an ecommerce site and am looking to target prospects in China using adwords. How do you start - do you try ads in english first?
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